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The About Group
November 19 2009

 



Evan MinskoffNew York Times-owned The About Group has appointed Evan Minskoff as Vice President of Marketing. He will oversee all aspects of its consumer and trade marketing efforts, including market research, public relations and general brand advertising initiatives.

The About Group comprises a number of consumer web sites which provide users with information, offer a platform for user-generated consumer product reviews, and enable users to measure the quality of healthcare services.

Minskoff joins from Digitas where he was VP/Director, Marketing, leading streams of cross-channel marketing and advertising. Previously, he held marketing roles at Disney Publishing Worldwide and Disneyshopping.com, and earlier, he was Assistant VP at Citi Cards, where he managed consumer and online marketing targeting the travel and hospitality industries.

‘We are pleased to welcome Evan to our team and are confident he will contribute to our continued success,’ said President and CEO Cella Irvine.

Web site: www.about.com .


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