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Textron Financial Corporation | December 6 2007 |
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In the US, Textron Financial Corporation has promoted Adele Suddes to EVP and Chief Marketing Officer, to continue to lead the firm’s marketing function while also taking on responsibility for its Customer Care Centre. Suddes joined the firm in 2000, since when she has held positions focused on providing strategic and tactical marketing support to all the company’s business divisions. Under her direction, the marketing team completed what the firm calls ‘the most comprehensive and statistically significant’ customer satisfaction study in the company’s history. She holds a BA in Economics from the University of Connecticut and an MBA from Bryant University. Reporting to Financial President Jay Carter, Suddes also sits on the firm’s Executive Committee. Carted commented: ‘Adele has improved our overall marketing capability with her relentless focus on driving customer acquisition and retention. Under her leadership, the marketing function has developed and implemented world-class processes and tools, bringing value to both our customers and our employees.’ Textron Financial was founded in 1962 to offer aviation finance, asset-based lending, distribution finance, golf finance, resort finance, and structured capital. The firm also provides financing programmes for products manufactured by its parent company, Textron Inc. Web site: www.textronfinancial.com . Printer-friendly version of this article. Email this article to a friend.
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