AdMeld

September 28 2010

AdMeld, which provides technology to help online publishers maximise ad revenue, has hired Thomas Mendrina as Country Manager, for Germany, Austria and Switzerland. He joins from publishing giant Axel Springer AG, where as Head of Commercial Development he was responsible for mobile and performance sales. Prior to this he was Country Manager for ValueClick Media Germany. He is currently Chairman of publisher association the Mobile Advertising Circle (MAC). In his new role, Mendrina says he will work on areas including Real Time Bidding (RTB), audience data analysis, and cross platform selling. Tom Jenen, the Commercial Director EMEA of AdMeld, welcomes Mendrina’s ‘unique mix of publishing industry experience, technical knowledge, and extensive relationships in the region’ and comments: ‘Thomas has a deep understanding of the needs of premium publishers in Germany and Europe as a whole.’ Founded in 2007, AdMeld optimizes ads across more than 400 million unique users globally, including for premium publishers in Europe’s big 5 economies plus The Netherlands and Ireland using dynamic yield optimization technology plus tools and analytics. Based in New York City with offices in London, San Francisco and Toronto, it is online at www.admeld.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails