AC Nielsen Center for Marketing Research

June 17 2011

Merrill Dubrow, who is President and CEO of M/A/R/C Research, has joined the Executive Committee of the AC Nielsen Center for Marketing Research, which was set up by Arthur C. Nielsen Jr. to train MBA students in marketing research, and to disseminate new marketing research knowledge. The center’s Executive Committee leads the External Advisory Board (EAB); a group of 30 senior-level executives chosen for their reputations as industry leaders and innovators. This EAB team meets twice a year at the University of Wisconsin in Madison, with a goal to help shape the future of the marketing research industry by guiding development of program curriculum, sponsoring workshops, guest lecturing and mentoring future leaders. Dubrow first became a member of the Board in 2004. His four-year term on the Executive Committee will see him becoming Chair in the third year. ‘The AC Nielsen Center looks to the EAB, and specifically the Executive Committee, for guidance and support,’ states Kristin Branch, Director of the center. ‘Merrill Dubrow is a great example of an incredibly successful professional who uses his background and expertise to guide the program.’ Dubrow will serve on the Executive Committee along with current members including: Scott Bishop, Director, Customer Engagement, Bing.com; Diane Surette, EVP, Client Services, Burke, Inc.; and Ed Dobbles, VP, Consumer Insights and Marketing Analytics, H&R Block. Web site: www.bus.wisc.edu/nielsencenter . Printer-friendly version of this article. Email this article to a friend. Register for News emails