In the US, MR and analytics provider In4mation Insights has named marketer and statistician Dr John Liechty a Partner in the firm.
In4mation Insights differentiates itself through the use of Bayesian techniques to enhance the potential value of consumer and market data.
Liechty is currently Professor of Marketing and Statistics at the Smeal College of Business, and the Director of the Center for the Study of Global Financial Stability at Penn State University. He has extensive experience in organizing and leading research efforts and in creating production level pricing and analysis systems. He has also helped lead software development efforts at In4mation Insights, helping to integrate software for marketing research models into a high performance/parallel computing platform.
In addition, Liechty has consulted extensively for investment banks, including Morgan Stanley and Goldman Sachs, helping them to develop models and parallel computing software solutions.
In4mation Insights co-founder Steve Cohen comments: ‘John is a world class marketer, statistician, and person. His vision for the development of our software has been instrumental in the successful marketing of our services, and his contributions are expected to only multiply over the coming years.’