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Product Perceptions
January 27 2012

 



Audrey BellUK sensory and consumer research specialist Product Perceptions has appointed former Fieldwork UK MD Audrey Bell as Operations Director.

West Sussex-based Product Perceptions offers a range of techniques for concept testing, new product development, packaging/design pricing, and product testing across the drinks, FMCG, toiletries and beauty products categories.

Bell joins with a background in fieldwork and data processing, as well as experience of a wide range of research methodologies including quant research in halls, home placements, store exits and trackers. Since 2008, she has served as MD of Fieldwork UK, prior to which she was Operations Director for Creston-owned MSTS. At Product Perceptions, her role involves spearheading the firm’s new field and tab operations.

Joint MD Dominic Buck comments: ‘Audrey brings invaluable experience and business skills to her new role. Her experience of working directly with clients adds another dimension to our fieldwork and logistics operation providing clients with even more choice for their research projects.’

Web site: www.productperceptions.com .


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