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Confirmit | March 1 2012 |
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In the UK, market research software provider Confirmit has appointed former Pulse Train marketer Karine Del Moro as Marketing Director, with overall responsibility for product marketing, the marketing plan and marketing activities.
Confirmit and MR technology firm Pulse Train were merged under the Confirmit brand in 2007, in a bid to accelerate development and technological leadership in each firm’s specialist fields.
Del Moro re-joins the group with more than 15 years’ experience in the design and management of marketing programmes. Most recently she worked for customer loyalty specialist Satmetrix as EMEA Director of Marketing, prior to which, she was Head of Marketing at software firm Intuit and Marketing Manager at business solutions specialist Absys Cyborg. From 2000 to 2002, she served as Head of Marketing at Pulse Train.
Michael Wooh, Confirmit’s Chief Marketing Officer, comments: ‘Karine brings an extensive amount of industry knowledge and experience to the team and I am looking forward to working with her to continue to strengthen Confirmit’s position as a leader in customer experience management, and to expand our business globally.’
Web site: www.confirmit.com .
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