ChoiceStream

March 19 2012

In Cambridge, MA, ad targeting and marketing solutions specialist ChoiceStream has announced the appointment of Jeff Valente as Vice President of Sales for its CRUNCH platform. CRUNCH, which was launched in June last year, combines ChoiceStream’s proprietary customer data, behavioural data from third parties, and real-time ad response technology to predict consumer purchasing patterns. In December last year the company raised $8.7m in funds to develop the platform and grow sales. In his new role, Valente will be responsible for leading the company’s business development team. Prior to ChoiceStream he was VP of Eastern Sales at media buying platform TubeMogul where he opened the first sales office in New York City. Prior to this he was Sales Manager in the Eastern territory for AudienceScience, and earlier in his career he worked as a Sales Director at Advertising.com. Eric Bosco, Chief Operating Officer for ChoiceStream said: ‘Now more than ever, brand marketers and advertisers are looking for ways to improve audience targeting and understand how to deliver the right offer to the right customer at the right time, every time. The addition of Jeff to our leadership team not only helps ChoiceStream deliver results to our customers, it brings new opportunities to capture the enormous growth potential in the online marketing and advertising space.’ ChoiceStream is headquartered in Cambridge with a sales office in New York City. Web site: www.choicestream.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails