US-based ad network Clear Channel has appointed Radha Subramanyam in the newly created position of Executive Vice President of Sales and Marketing Research, in its Media and Entertainment division.

Subramanyam joins from Nielsen, where she was SVP of Media and Advertiser Insights, and a founding member of the leadership team at Nielsen-McKinsey social media insights consultancy NMIncite. Prior to this, she served as VP and Head of Corporate and Media Research at Yahoo! and headed various research and planning departments for MTV Networks.

In her new role, she will be responsible for developing, aggregating and analyzing consumer data across Clear Channel’s platform of local and national brands. In addition, she will build and lead a new team of research professionals.

John Hogan, Chairman and CEO of Clear Channel Media and Entertainment, comments: ‘Radha’s expertise will elevate Clear Channel’s sales and marketing research capabilities to world-class levels. Consumer research, helping us to better understand the lifestyles of our listeners, what they want and expect from their listening experience and how they interact with our partners’ products and services, has always been one of our company’s key priorities, and Radha will be instrumental in supporting our compelling story with accurate, credible data and information.’

Web site: www.clearchannel.com .

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