In the UK, social media research firm Trufflenet has appointed former Communispace exec Kevin Savage as Client Services Director.

Trufflenet, which was founded in 2006 as Newscounter, provides information on how online communities respond to media stories. Results from continual online scans of search terms and social media are examined by analysts who then produce a tailored sentiment analysis for individual clients, capturing subtleties which the firm says might be missed in a purely automated search.

In November, the company expanded to Australia though a partnership with PR agency Professional Public Relations (PPR).

Savage joins from Communispace, where he was Strategic Accounts Director, Europe. Prior to this he held sales and marketing roles at Forrester Research, Jupiter Research and Yankee Group.

Trufflenet MD Ed Chatham comments: ‘We are delighted to have someone of Kevin Savage’s stature at a time of rapid growth for Trufflenet. The company is delivering a new level of value to the interpretation of online conversations, and Kevin’s experience in delivering customised market research solutions will enable us to help even more companies benefit from online consumer insights.’

Web site: www.trufflenet.com .

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