In the US, custom market research firm M/A/R/C Research has promoted Susan Hanks to the position of Senior Vice President, after 21 years with the firm.
M/A/R/C is part of ad network the Omnicom Group, and is headquartered in Dallas, TX, with additional offices in Nashville, TN, New York, NY; St Louis, MO; and Greensboro, NC, where Hanks is primarily based.
Since joining the company in 1991, Hanks has conducted research across a number of sectors, including healthcare, travel and leisure, restaurants, retail, consumer packaged goods, technology, and financial services. Additionally, she has experience across a broad range of analytic techniques such as forecasting, conjoint and discrete choice analysis, factor and cluster analysis, CHAID, derived importance, perceptual mapping and correspondence mapping.
Prior to joining M/A/R/C, Hanks was Research Director of New Products at ConAgra Foods, Research Manager of the Breakfast Foods Division at Kraft Foods, and Research Manager at apparel company Hanesbrands Inc.
According to President and CEO Merrill Dubrow
, Hanks ‘continues to be’ a key contributor driving the success of the business, and ‘a dedicated professional who goes above and beyond to produce exemplary work’.
Web site: www.marcresearch.com