In the US, full service agency Burke, Inc. has appointed former YUM Brands researcher Andrew Ma as Vice President, Senior Account Executive in its Client Services team.

Ma joins from YUM Brands, where he served as VP, KFC Consumer Insights, responsible for the entire research function, and working with marketing to develop strategic plans and build a cross-functional innovation team. Prior to this, he was the Director of Consumer Insights and Strategy at Blockbuster, and spent seven years in an analytical role at M/A/R/C.

In his new position, Ma will help his clients design research programs to drive purchasing behavior and maximize ROI.

Tara Marotti, SVP of Client Services, comments: ‘Having been a buyer of marketing research for the past several years, Andrew understands his clients in a way that many cannot. He pairs a solid foundation of research design with a practical understanding of how marketing research can be leveraged in complex organizations to drive the business forward.’

Web site: www.burke.com .

• Printer-friendly version of this article.
• Email this article to a friend.