Quant agency DB5 has appointed Gasia Kazanian as Senior Brand Strategist.

Founded in 2009, New York and Los Angeles-based DB5 specializes in brand and communications research, and serves clients from a wide range of sectors including automotive, consumer and IT.

Kazanian (pictured) joins from Hall & Partners, and will take charge of a team working on a mix of brand and advertising tracking, copy testing, custom panel, social media and segmentation programs. She will work alongside former Hall & Partners CEO and DB5 founder Chris Hubble, as well as previous Hall & Partners Directors Neva Shah and Paul Crispell.

Hubble comments: ‘Gasia’s passion for helping clients make a real connection with consumers is an ideal fit for DB5 and will allow her to easily navigate the abundance of traditional and new technologically driven research techniques we use.’

Web site: www.dogsbollocks5.com .

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