In Singapore, Omnicom subsidiary BrandScience has announced the appointment of Hita Varma as Leader, Asia Pacific. Varma joins from AbsolutData Research and Analytics (India).

Prior to AbsolutData, Varma worked at American Express on targeting and response models for credit card campaigns for the Latin American & Canadian markets. Previous to this she worked at pharmaceutical research specialist marketRx and offshoring company GECIS.

Varma is based in Singapore, reporting to Guy Hearn, Director, Communications Insights, Asia Pacific,who comments: ‘The marketing industry is generating huge volumes of data and can lead to smarter, better marketing decisions, if data is used strategically. Hita’s background and experience will be extremely valuable in BrandScience’ focus on measuring and maximizing the value created from marketing initiatives.’

Web site: www.omnicomgroup.com .

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