Ad technology company TruEffect has appointed Dane Elliott as Director of Analytics.

The company specializes in accessing first-party data to enable it to offer audience targeting and measurement, audience data mobilization and ad serving solutions.

Elliott (pictured) joins with fifteen years’ industry experience at companies such as interactive TV ad specialist Telepop, cloud TV platform ActiveVideo Networks, and movie provider Starz Entertainment. In addition, he holds several patents relating to analytics measurement.

TruEffect CEO Ron Hill comments: ‘Our innovation continues to attract the best and most experienced people in the industry. Dane is the latest example of experienced and talented additions to our team.’

Web site: www.trueffect.com .

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