Facebook ad software developer Nanigans has appointed Harvard statistician Dr. Edoardo Airoldi as Technical Advisor in its Big Data division.

Nanigans’s Ad Engine platform automates the process of managing and optimizing Facebook ad campaigns for clients in the social gaming, e-commerce and retail, technology and financial services sectors. The firm, which is located in the center of Boston, has more than 50 employees.

Dr Airoldi (pictured) joins with a background in statistical and machine learning methodology, with application to social media analytics and marketing. He is currently Assistant Professor of Statistics at Harvard University and Director of the Harvard Laboratory for Applied Statistical Methodology. Prior to this, he was a Postdoctoral Fellow at Princeton University in the Department of Computer Science and the Lewis-Sigler Institute for Integrative Genomics. Before studying for his PhD, Dr. Airoldi was a Consultant at Bain & Company and an Analyst at JP Morgan.

In his new role, Dr Airoldi will focus on developing statistical models to increase Facebook user response and engagement, and on further developing the company’s artificial intelligence algorithms.

CEO Ric Calvillo comments: ‘We’re committed to continuing to bring performance to the Facebook advertising ecosystem, and Edo’s experience analyzing large social and informational networks is a welcome addition to our team.’

Web site: www.nanigans.com .

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