In the US, online sampling and technology company uSamp has appointed former Nielsen exec Leslie Warshaw as Vice President of Research Solutions, responsible for overseeing clients’ data collection requirements.

Since launching in 2008, the LA-based firm has built a global panel of more than 9 million panellists. It also has offices in India, and opened a European HQ in London last year.

Warshaw (pictured) joins from WPP-owned online specialist Lightspeed Research, where for the past four years she was responsible for the marketing and sales of custom proprietary panels. Prior to this she was SVP, Panels and Online Research Communities at TNS NFO, and VP at MediaCart, and for the previous fifteen years she worked at Nielsen, latterly as VP of Product Development and Sales. Warshaw began her career as Research Manager for Kraft Foods.

George Llorens, SVP at uSamp, comments: ‘Leslie will play a key role in the uSamp sales force growth to accommodate an increasing number of clients across global panels, self-service panel access, mobile solutions, on-demand insights, and tracking studies.’

Web site: www.usamp.com .

• Printer-friendly version of this article.
• Email this article to a friend.