The Audit Bureaux of Australia (ABA) has appointed former Nielsen exec Ben Wilson as Head of Digital Services, while web analyst Gavin Liu joins to manage the day-to-day web audit operations.

ABA represents not-for-profit industry organisations the Audit Bureau of Circulations (ABC) and the Circulations Audit Board (CAB), which are currently planning to merge.

In his new role, Wilson will head the Digital Services division, which was launched in 2009 to audit and verify audience metrics for web sites and e-mail newsletters.

He joins after a number of years in a global services role with Nielsen, and also brings prior experience in web development and marketing to his new position.

ABA CEO Paul Dovas comments: ‘These appointments, along with our continued commitment to providing the best auditing services available, will ensure we build upon our existing profile and offer a truly integrated suite of services to the industry.’

The new Digital Services team will be supported by the ABA’s Media Audit Division.

Web site: www.auditbureau.org.au .

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