Brian Cohen has been named EVP, General Manager of marketing consultancy Etailing Solutions, which provides consumer goods companies with data services and insights, strategy development, sales support and visual merchandising.

Etailing Solutions is part of the Hyper Marketing network of independent marketing services firms, and Cohen (pictured) joins from another of its companies, CatapultRPM, where he led the Digital Shopper Marketing practice. In all he brings fourteen years in digital, marketing and brand strategy across a range of industries - he began at Kraft Foods, before moving to Texaco, and later held senior roles with Clarion Marketing & Communications, Conair Corporation and Colangelo Synergy Marketing. Prior to joining CatapaultRPM, he founded digital agency Porterhouse Advertising.

Paul Kramer, President of Hyper Marketing, comments: ‘Under Brian's leadership and backed by a team of e-commerce experts, Etailing Solutions is well positioned to provide clients with the technical insights and sales support they need to optimize results from this channel, the fastest growing segment of retail sales.’

Web sites are at www.etailing-solutions.com and www.hypermarketinginc.com .

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