Kadence International has appointed Andrea Villani as an Insight Associate Director, based in London and working across the firm’s global operations to help deliver insights from qual and quant studies.

The firm was founded in 1992 and has offices in the USA, UK, India, Malaysia, Singapore, Indonesia and China.

Villani (pictured) joins from Nielsen, where he served as Associate Manager of Client Consulting, prior to which he worked as Trade Marketing Specialist at Philips Consumer Lifestyle. He has a background in quant research including market sizing, forecasting, optimising product portfolios and conjoint modelling.

In his new role, Villani will focus on developing quant methodologies for Kadence’s international portfolio of clients, and for business expansion across a range of industries.

Global Chairman Simon Everard comments: ‘Andrea has a strong understanding and a clear history of excelling in our specialising industries such as FMCG, telecoms and technology. His intellect and strong grasp of quantitative methodologies will be a great asset to us.’

Web site: www.kadence.com .

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