WPP-owned branding agency The Brand Union has appointed Mauro Marescialli as Managing Director of its Beijing office.

Established in 1972, The Brand Union comprises more than 500 strategists, designers and researchers across 21 offices worldwide. The company first entered the Chinese market in 1999, and opened an office in Shanghai in 2011 and the Beijing office in 2006.

Marescialli (pictured), who has lived and worked in Beijing since 1995, joins with more than 12 years’ experience in branding and communications. He previously co-founded boutique creative agency Standards Group, and earlier, served as Business Development Director at HuHui International Business Consulting, and as Chief Representative of Sinital, where he was responsible for business development and strategic marcoms consulting. During his career, Marescialli has also served as Editor of the publication ChinaNow.

Monica Lee, MD of The Brand Union, China, said: ‘Mauro's appointment comes at an opportune time, with our development of a solid client base in Beijing, and the office ready to embark on its next level of growth. His international background coupled with his extensive China experience results in a winning formula for helping Chinese brands excel domestically and internationally, and Western brands to succeed in China.’

Web site: www.thebrandunion.com .

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