Jay Guyther has joined Mobile Research Labs (MRL) as EVP / General Manager for North American Operations.

He brings more than 30 years of experience in media research, marketing and product management, in the US and internationally. He spent twenty-five years at Arbitron, rising to SVP for Ratings Services: in this role he co-wrote the business plan to introduce electronic audience measurement in the 48 largest radio markets and was the senior executive responsible for its implementation.

He left in 2009 to join Los Angeles-based ROI Media Solution as a Partner, then served as a media measurement research consultant at Google from April 2011 until August this year.

MRL’s co-founder and CMO Omri Halevi comments: ‘With Jay’s background and experience in media measurement and media measurement metering technologies, he’s the ideal person to both lead our North American operations and contribute to our international success. We’re excited to have him as part of the MRL executive team.’

Mobile-phone-based media-measurement service provider MRL is online at www.mobileresearchlabs.com .

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