Digital audience specialist Effective Measure has strengthened its SE Asian team with the hiring of Steven Kaiser in the new role of Director of Research, based in Singapore.

He brings eight years’ experience of research in Asia, across digital and marketing sectors, most recently as Commercial Director at GfK-Nielsen India. Prior to this he worked in a number of senior roles for GfK Asia in Singapore, after moving to Asia in 2005 as Senior Country Manager, Thailand at J.D. Power Asia Pacific.

In his new role he will lead the commercial development of Effective Measure’s Insight product in the region, and will report to Regional MD Southeast Asia Dinesh Arasaratnam, who comments: ‘The addition of Steven and his formidable regional experience in research and digital analysis not only adds value to our executive team but will amplify Effective Measure’s research efforts across the region.’

Company CEO Richard Webb adds: ‘Effective Measure is investing in its executive team globally and is dedicated to servicing our operational territories with the leading, geographically engaged executive talent specific to the needs of each market. Steven is a very welcome addition to our international research executives which include the recent appointments of Tony Eustace to the global role of Group Director - Data Insights and our new South African Country Managing Director Alan Morrissey, who has a strong research pedigree.’

The company, which says it hopes to announce a number of further appointments in Southeast Asia in the coming months, is online at www.effectivemeasure.com .

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