Innovation-led digital agency Tribal DDB has appointed Phil Dearson as Head of Strategy and User Experience in its London office.

Tribal DDB London is part of the Tribal DDB Worldwide network, which is owned by marketing services giant Omnicom.

Dearson (pictured) joins with nearly 20 years’ experience and a background in strategy, planning, digital, and technical direction. Most recently, he served as Head of Innovation at The Marketing Store, prior to which, he held senior positions at Exposure, Blonde Digital, and DT Interact (now part of WCrs).

In his new role, which includes a seat on the company’s Board of Directors, Dearson will work closely with Managing Director Tom Roberts, and Executive Creative Director Simon Richings, across the agency’s entire client portfolio. His role will also extend to developing the firm’s innovation unit Tribal SPARK.

Roberts comments: ‘Phil has a stellar background in the digital space and will be a valuable addition to the agency. His reputation of delivering successful innovation and business change for clients will contribute towards achieving our ambitions for 2013 and beyond.’

Web site: www.tribalddb.co.uk .

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