New York-based qual/quant agency Insight Strategy Group has promoted Karen Van Vleet to the role of Associate Director and Annie Orenstein to Manager.

Founded in 1998, Insight’s services include thought leadership studies, segmentation/targeting strategy, brand positioning/strategy, and brand tracker studies, across a range of sectors that includes kids, media, travel and leisure, fashion and retail, consumer products, and education and social cause.

Van Vleet joined in 2010, having previously worked as an Analyst at First Atlantic Capital where she was responsible for researching and analyzing company data, industry and market trends and economic conditions. Following her promotion, Van Vleet will provide clients with insights and recommendations, while conducting brand tracking, program optimization, thought leadership and authority studies.

Before joining Insight in 2011 as an Analyst, Orenstein worked as an Associate Product Developer for Horizon Group USA. In her new position, she will conduct qual and quant research focusing on media trends and the millennial generation, client and vender management, and report writing.

Perry Baldwin, Chief Possibility Officer, comments: ‘The commitment and passion exhibited by both Karen and Annie is inspiring. They have played pivotal roles in the growth of our business and we know our clients can look forward to continued great work from them in the future.’

Web site: www.insightstrategygroup.com .

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