Spanish social media monitoring solutions firm Brandchats has appointed Karl Goldfield as Vice President of Social Sales at its office in San Francisco, to lead the firm’s expansion into North America.

Brandchats gathers and sorts information relevant to its clients’ brands – everything from brand mentions and details about the competition to keywords relating to their businesses. The solution also detects the sentiment and language of content, analyzes the influence of the user, and focuses on content by its geographical location.

Most recently, Goldfield served as a Sales 2.0 consultant, prior to which, he was VP of Sales and Marketing at collaboration platform provider Teambox, and Director of Sales at customer demand management software firm Demandforce. Earlier, he held business development roles at USJade Corp, WorkMetro, SurfControl, GN Netcom, and Photoflex.

Jordi Raich, founder and CEO of Brandchats, comments: ‘We are happy to bring Karl on and provide the States with the solution that eight of the top ten banks and three of the top five retailers in Spain are using to manage their social strategies. Karl’s vision of a socially engaged enterprise aligns perfectly with our strategies.’

Web site: www.brandchats.com .

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