Maciej Kruk has returned to Ipsos Poland to co-manage the firm’s Qualitative team, alongside Jolanta Michalkiewicz.

For the past six years, Kruk (pictured) has worked at Warsaw-based consumer insight specialist 4P Research Mix, where he was Head of the Qualitative research team. During his 16 year career, he has also held senior roles at TNS OBOP, F-Squared, and Ipsos.

In his new position, Kruk will lead one of the four teams at qual specialist division Ipsos UU (Understanding Unlimited), which employs more than 1,000 qual research specialists around the world.

Michalkiewicz has worked for Ipsos since 2003, prior to which, she was a Project Manager at F-Squared and a Director at Pentor Research International.

Web site: www.ipsos.com .

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