In the UK, web personalisation and cross-channel behavioural targeting firm Magiq has appointed former Gartner exec Sarah O’Keefe as Vice President of Sales, to lead the firm’s future growth strategy.

Magiq – sister company of Celebrus Technologies, which captures real-time data on individual online visitor behaviour from any mobile or laptop browser – integrates web analytics with real-time behavioural targeting. The firm’s marketing automation solution LifecycleMAGIQ provides real-time visibility of basket abandonment, as well as propensity modelling, which uses the profiles of site visitors to predict future behaviour.

O’Keefe joins with more than 20 years’ experience of working with data-focussed business intelligence products. During her career, she has held positions at Gartner, as well as Onyx Software and Qliktech.

She reports directly to CEO Malcolm Duckett, who comments: ‘Sarah is a data and business intelligence industry authority who understands the importance of turning data into actionable insight. Magiq is harnessing Sarah’s considerable experience to bring its industry leading real-time personalisation and cross-channel behavioural targeting technology LifecycleMAGIQ to the wider market.’

Web site: www.magiq.com .

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