Former Hall & Partners exec Michelle Byers has joined Voodoo Research to lead the firm’s Quantitative Practice.

London-based Voodoo provides brand research and consultancy, as well as qual/quant and international research. Its quant offer is built on a proprietary online tool called ’Headlights’, which is designed to gamify the survey experience in order to explore emotional engagement.

Byers (pictured) joins after five years at specialist brand research agency Hall & Partners, where she latterly served as an Account Director in the firm’s New York office. Prior to joining the company in 2008, she worked for North of England based agencies Dipsticks Research and Acritas.

Web site: www.voodooresearch.com .

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