In the US, full service ad agency Colle+McVoy has hired Tim Letscher for its newly created position of Director of Digital Strategy and Analytics.

The Minneapolis-based agency offers a range of services including advertising, marketing, design, PR, and interactive.

Letscher (pictured) joins with more than 20 years’ experience of developing brand identities and online environments for clients. Most recently, he served as a Senior Strategist at branding agency Carmichael Lynch, where he was responsible for developing strategies for clients’ digital-only programs. Prior to this, he worked as Interactive Director at marketing agency Hamilton Partners. Earlier in his career, Letscher was a designer, specializing in developing brand identities, web sites creation, and interactive marketing materials.

Jim Silburn, Director of Client Services at Colle+McVoy, comments: ‘Tim has an incredible track record in digital, design and advertising. He brings a unique vision that connects strategy with analytics throughout the entire creative and implementation process to encompass all the ways in which a person can connect with our clients’ brands.’

Web site: www.collemcvoy.com .

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