In the US, GfK has appointed Neil Mathis as a Senior Strategist and Vice President in its Consumer group, where he will oversee the development of strategic partnerships and solutions.

Mathis joins with more than thirteen years’ research experience. For the past four years, he has worked at Millward Brown, latterly as VP and Team Lead for a global account. Prior to this, he was Director of Market Research and Consumer Insight at JMS Financial, and he spent six years at Nielsen, where he initially led a team of account managers and senior account managers, and latterly served as Retail Concept Consultant.

A two-time winner of The Advertising Research Foundation’s David Ogilvy Award, Mathis’ experience includes global and local brand positioning, advertising evaluation, and campaign development for major global companies.

Web site: www.gfk.com .

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