UK-based full service agency Relish Research has appointed qual specialist Amy Smyth as Account Director in its London office.

Formerly known as Drummond Madell, Relish Research conducts both qual and quant research in areas such as brand and advertising tracking, brand positioning, new product development and advertising and communications development.

Smyth (pictured) has spent the past six years at WPP's global trend research firm The Futures Company, where she joined as Fieldwork Manager and latterly served as an Account Director.

Simon Thompson, Relish Research’s Managing Partner, comments: ‘We’re delighted to welcome Amy to our team. She brings with her an expertise in customer journey research and innovation. We are looking forward to drawing on her passion for mixed methodology and multi-media techniques to assist us with the development of new approaches.’

Web site: www.relishresearch.com .

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