In the US, youth and family research specialist Smarty Pants has appointed Christina Figueredo as Insights Prodigy, based in Boston, MA.

As well as the Boston office, the firm has headquarters in Johnson City, TN, and offices in New York, San Diego, Chicago and Myrtle Beach, SC, from where it conducts research with kids, tweens, teens, parents and influencers to help guide brand positioning, product development and analysis of consumer lifestyle trends.

Figueredo (pictured) joins with a background in kid, family, and toy research. She began her career at toy manufacturer Hasbro, first serving as a Global Consumer Insights Research Consultant and then as Manager of the Hasbro FunLab where she facilitated hundreds of focus groups, interviews, and ‘playability’ sessions. More recently, she worked at Communispace as a Community Manager, helping clients uncover insights using a variety of research tools, and working as an online moderator with tweens, teens, families and ‘moms’.

Commenting on the appointment, Smarty Pants Chief Brainiac, Stephanie Retblatt says: ‘Christina has jumped right into our key clients’ businesses and added value at every step. From her academic pedigree to her robust research skill set and client experience, Christina is indeed a research and insights prodigy.’

Web site: www.asksmartypants.com .

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