Online DIY market research platform ZappiStore has appointed ESOMAR President Dan Foreman as a Non-Executive Director (NED).

The firm, which was launched last month by MESH Planning Partner Stephen Phillips, offers an automated service for new product development and ad creative testing, as well as ‘Choose it’, an app to test and compare up to five concepts.

Foreman (pictured) was elected as ESOMAR President last November, alongside his full time role as Head of Business Development at Lumi Mobile. Earlier in his career, he served as CEO of full service agency Insight International, led international business development for ActiveGroup, was MD of online agency Opinium, and set up a London office for FocusVision. He also worked at WFCA, Incite, Added Value and Research International, and client side as Research Director at Kimberly-Clark.

Phillips comments: ‘Dan’s experience and passion for innovation made him an obvious match for ZappiStore. His knowledge and support will enable us to reach new markets and, most importantly, continue to innovate as we set about revolutionising the way businesses use market research forever.’

Web site: www.zappistore.com .

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