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The Nielsen Company | April 25 2008 |
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In the US, Nielsen has hired AOL’s John Burbank for its newly created position of Chief Marketing Officer (CMO).
Most recently Burbank was CMO at AOL, where he was responsible for building brands and driving audience metrics in support of the company’s advertising business model. Prior to this, he served as VP Marketing at AT&T, and spent a decade at Procter & Gamble in brand management and finance. Burbank began his career at the Chicago Tribune Company after receiving a BA and MBA from the University of Chicago. In his new position, Burbank will report to Susan Whiting, EVP of the Nielsen Company, and will be responsible for the company’s strategic marketing, business development, market insights, brand development, communications and knowledge management functions. Whiting commented: ‘John has considerable experience in leading major global brands. He will have a key role in harmonizing Nielsen’s diverse products and building brand equity among clients, business partners, employees and other stakeholders.’ Web site: www.nielsen.com . Printer-friendly version of this article. Email this article to a friend.
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