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May 31 2018

2 join the boardSweden-based insight firm Nepa has added management innovation expert Dr. Annika Steiber and Jan Carlzon, former CEO of airline SAS, to its board.

Nepa merges behavioural data with customer feedback, and is headquartered in Stockholm with a local presence in Helsinki, Oslo, Copenhagen, London, Mumbai, Gurgaon, New York, Miami and Denver.

Steiber brings twenty years of business experience in tech and professional services, the last eight of them in Silicon Valley working with professor David Teece at Berkeley Research Group. She is the author of four management books and holds a PhD in Management of Technology from Chalmers University in Sweden.

Carlzon, previously CEO of Scandinavian Airlines (SAS), is a long-time advocate of customer-centric business strategies and in 1989 wrote a pioneering book on the 'customer-driven economy'. He has an MBA from the Stockholm School of Economics.

Chairman of the Board Ulrich Boyer says the two bring 'a vast amount of knowledge and experience', continuing: 'As we accelerate our expansion into the US and scale our products, Annika's Silicon Valley experience will help Nepa solidify our position. Jan is a visionary of customer-centric business models and a trusted advisor of Nepa AB. He is already familiar with our products and our business challenges'.

Steiber says the company has an impressive record of growth, with 'incredible potential to scale the offer into the US'. Carlzon comments: 'I have watched Nepa grow for several years as an investor and am very excited to have a more active role as a board member... I'm also a strong believer in Nepa's Customer Experience tools as the solution to power CX integrations that deliver improved competitiveness and bottom-line results'.

In April, Nepa reported rapid revenue growth, with net sales up 11.4% to SEK 61.4m ($US 7.3m) in Q4, and up 15.6% for the full year, to SEK 213.1m ($US25.5m). The firm is on the web at www.nepa.com .