UK-based insight and analytics company MESH Experience has appointed Mark Thompson as an Experience Director, supporting 'substantial growth' coming from the firm's new vertical study on Retail Banking.

Thompson will focus on helping bank and building society clients identify areas where they can build relationships with their customers. The vertical study, launched in April, is the result of a year trialling and building a Real-time Experience Tracking subscription datastream for the retail banking sector, with more than 5,000 participants and 20,000 experiences collected: the report looks at how paid, owned and earned touchpoints are performing at a category and brand level, and includes a campaign league table, trend analysis, and a detailed analysis of the drivers of trust and affinity.

Thompson joins from Kantar Millward Brown, where he was part of a Media & Digital team specializing in campaign effectiveness research; and worked earlier at sister company Worldpanel.

MESH Experience founder and CEO, Fiona Blades comments: 'I'm delighted to be working with Mark. His knowledge of helping brands navigate through the complexities of media fragmentation is impressive and I know our clients will benefit from this'.

MESH has offices in London, New York and Sao Paulo, and is online at www.meshexperience.com .

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