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MWWPR

February 14 2019


Orin PunielloIn New York, data-driven PR business MWWPR has appointed Orin Puniello as Vice President, Data and Analytics.

MWWPR, which has eight offices across the US and the UK, has dedicated insights, strategy, data and analytics, digital and content and creative teams, with expertise spanning a number of areas such as consumer lifestyle marketing, corporate communications and reputation management. Late last year, it launched a proprietary reporting and metric tool called MPACT.

Puniello (pictured) joins from global PR agency Ketchum, where he served as Director for Data Science/Predictive Analytics, focusing on the integration of quant and qual data to optimize communications and marketing strategies for the agency's biggest clients. Earlier, he spent more than six years at the Bloustein Center for Survey Research at Rutgers University; latterly as Assistant Director of Research, responsible for the supervision of internal project staff, coordination of project subcontractors, and direct management of project-related client communications.

In his new role, Puniello will help expand MWWPR's Data and Analytics offer. CEO Michael Kempner comments: 'Data, analytics, research and insights are some of the most important aspects of our industry and our business. It is an area we continue to invest heavily in - and believe in greatly. With Orin joining an already skilled team, we will continue to advance our clients business objectives through data and insights'.

Web site: www.mww.com .