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Movin' On LAB

February 22 2019


Alexis OffergeldKantar has joined the Board of mobility 'think and do tank' Movin'On Lab, to bring consumer insight expertise to discussions across the mobility ecosystem. Guillaume Saint, Global Automotive Lead at Kantar, will represent his company on the Board.

Originally launched by tyre manufacturer Michelin, Movin'On LAB's aim is to encourage sustainable mobility across the globe by combining expertise from organisations across the broad mobility ecosystem. With its partners, the organisation has collaboratively developed a concept called Smartbus, as an 'office on wheel's which allows commuters or passengers to transform their journey into productive time. Kantar will test the new mobility concept among consumers within the scope of the Mobility Futures study, which helps understand and predict consumers' mobility behaviour across more than 30 cities globally.

Kantar has joined the Board alongside twenty brands from multiple sectors including technology, transport, automotive, finance, insurance, industry, consulting and energy. Alexis Offergeld (pictured), Movin'On LAB Director, comments: 'Kantar will make a strong addition to our Board, providing global consumer insight and expertise to match our ambition. Achieving long-term sustainability goals requires a broad range of companies collaborating to develop ecosystems that consumers understand and trust.'

Web site: www.movinonconnect.com .