In the US, Market Force Information has appointed John Scott as its Chief Financial Officer. The company hasn't had a CFO for many years, so Scott is technically moving into a new position.

Market Force provides location-level measurement solutions - such as customer experience and employee engagement surveys, mystery shopping audits, social media review tracking and contact center services - integrated into its KnowledgeForce tech and analytics platform. The new services will give clients qualitative insights about the attitudes, motivations, values and brand expectations of customers and prospects.

Scott (pictured) joins with more than 24 years' experience of managing global financial operations gained at business education programs provider Network Twentyone International, where he most recently served as CFO. In this latter role, he was a member of the executive management team, reporting directly to the CEO and shareholders, and managing and directing more than twenty subsidiary controllers and two regional finance managers in Europe, Asia, Africa and the US. Earlier, he was a Senior Auditor at professional services firm Moss Adams.

Commenting on the appointment, CEO Ray Walsh said: 'John has the kind of financial management expertise and leadership necessary to accelerate Market Force's enterprise and global expansion efforts. His demonstrated ability to streamline business operations that drive growth, increase efficiency and enhance profitability will be critical as we scale, not only in terms of the services that we provide to our clients, but also the markets in which we operate.'

Web site: www.marketforce.com .

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