In the US, consumer data provider Neustar has hired former IRI Worldwide exec Steven Kim as Vice President of Data and Analytic Operations, Marketing Services; while former Dataxu VP Gary Savoy joins the team as Vice President of Business Development.

Neustar combines data science, programmatic ad buying and proprietary first party data assets to offer cross-platform targeting. Kim joins from consumer data giant IRI Worldwide, where he led the Strategic Analytics practice having managed the Commercial team, and most recently, the Analytic Operations team responsible for modeling, insights, data management, solution technology, and innovation. Prior to IRI, he was retail and CPG vertical VP of Analytics for Merkle, and he held leadership positions at Accenture as North American Lead of Marketing Analytics and Customer Insights, and Capital One as Senior Business Manager of Marketing and Analysis.

Savoy has more than two decades of product, strategy, and business development experience. He joins from customer analytics firm Dataxu where he served as VP of Media, leading the launch of OneView, the company's ID management solution for audience-based targeting. Prior to this, he worked for Comcast as VP of Data Platforms, helping develop a set-top-box viewing data platform used by advertisers to create TV data media plans based on viewer data and measure post campaign performance. During his career, Savoy has also held leadership positions at AT&T and Google.
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In their new roles, Kim will lead the Solution Architecture, Analytics Modeling, and Data Management teams; and Savoy will evaluate emerging technology and trends, develop growth strategies, identify key partnerships and alliances, and evaluate and assemble a portfolio of technologies and services to create future product and solution offerings. Kim reports to VP of Marketing Solutions Services Mike Finnerty, who comments: 'Steve is an industry veteran in the marketing analytics space who brings an extraordinary combination of experience creating high performing teams that span across technical problem solving and driving business value for clients as well as playing a key role interfacing with product and engineering to drive value-added products and business services.'

Web site: www.home.neustar .

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