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Littlefield | June 30 2008 |
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US brand development agency Littlefield has created a new Analytics department and appointed Hetty Fore to lead it. The department will evaluate clients’ target audiences and offer more in-depth information regarding their brands. Fore joins from GfK Roper Custom Research North America where she worked for more than 10 years, latterly as VP, Product and Operations Manager of GfK Roper Consulting. Prior to this, she was a Research Assistant for Decision Insight, and worked as a Project Director for FlaspöhlerRose. She has a BA in Biology from Smith College in Northampton, Massachusetts. Commented President and CEO David Littlefield: ‘Hetty's extensive experience in quantitative data collection and analysis methodologies, including market research planning, will bring Littlefield's research capabilities to a new level, enabling us to offer our clients even more in-depth information about their brands' challenges and opportunities.’ Web site: www.littlefield.us . Printer-friendly version of this article. Email this article to a friend.
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