Euro RSCG Discovery Group

October 15 2008

In the US, data analytics agency Euro RSCG Discovery Group has hired former Experian Strategic Consultant Steven Topper as Marketing Director. At Experian, Topper’s primary focus was supporting new business development and account growth, and managing the client engagement process for the firm’s database and analytical client services. Before this, he held positions at Analytic Innovations, DRAFT/FCB, and the Allant Group. He also founded his own consulting firm, HybridCAPITAL. In his new Chicago-based role, Topper will play an active role in all three of the agency’s locations, including its offices in Wilton, Conn. and Richmond, Va. In addition, he will tap into the agency’s relationship with American Student List, which provides US student and youth marketing data. ‘Steve brings nearly 20 years of experience and a successful track record of new business growth to the agency,’ said CEO Zain Raj. ‘I am confident that he will play an integral role in business development, and his versatility and entrepreneurial spirit will be incredible assets to our agency network.’ Euro RSCG Discovery is the CRM and loyalty marketing arm of Euro RSCG Worldwide. The agency designs tools to predict consumer behaviour and helps clients through the use of segmentation, campaign performance analysis, SmartLists and CRM databases. Web site: www.eurorscgdiscovery.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails