In the US, data analytics agency Euro RSCG Discovery has named Richard Hren as Strategy Director.
Hren joins with a career creating analytics-driven solutions spanning more than 20 years. He most recently served as Director of Product Marketing at analytical software provider SPSS, where he focused on data mining applications. Prior to this, he worked with large corporates including Sears Catalog and RR Donnelley, as well as data service companies including Claritas, and ad agency OgilvyOne. He holds a BS in Psychology from Loyola University in Chicago, as well as an MS and PhD in Social Psychology from the University of Illinois at Chicago.
In his new role, Hren will help build the agency’s strategic capabilities and work closely with the company’s new business team to identify new clients and assignments.
Euro RSCG Discovery designs tools to predict consumer behaviour and helps clients through the use of segmentation, campaign performance analysis, SmartLists and CRM databases. The company recently hired former Experian Strategic Consultant Steven Topper as Marketing Director.
