US community and city branding specialist North Star Destination Strategies has appointed Will Solomon as Research Co-ordinator to manage quant and qual client research projects.
Solomon recently graduated from Vanderbilt University where he majored in Human and Organizational Development as well as Mandarin Chinese.
His new role includes using analytical and design skills to prepare three-dimensional presentations of the firmís research.
North Star has offices in Nashville, Tennessee and Largo, Florida. The company's approach to branding (called Community BrandPrint) involves determining a community's unique identity, developing a brand identity guide to help communicate that essence, and providing brand action ideas.