MRM Worldwide UK

January 22 2009

Digital marketing agency MRM Worldwide has appointed Mike Cornwell as CEO of its UK operation, the largest of the agency network's European offices. Cornwell was most recently CEO of WPP’s Joshua-G2 and Chairman of digital agency Soup. Prior to this, he was CEO of TBWAGGT and OgilvyOne. He brings a broad understanding across advertising, data-driven direct response and digital marketing channels to his new role. ‘Getting a proven big-agency leader such as Mike on board demonstrates our commitment to driving continued growth in the interactive, online advertising, data-analytics, CRM and eCRM spaces,’ said Marina Specht, EVP, Regional Director - EMEA of MRM Worldwide. Cornwell joins on February 1, replacing Alastair Duncan who stepped down from his role at the agency at the end of December. MRM employs a global team of 200 data strategists, statisticians, and database professionals who deploy measurement, testing and optimization tools. The agency network has 62 offices in 40 countries and a staff of more than 900. Web site: www.mrmworldwide.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails