US media agency TargetCast tcm has appointed former Millward Brown exec Peter Sedlarcik as Director of Insights and Analytics.
Sedlarcik previously worked as Vice President, Media Consulting at Millward Brown North America, prior to which he was Senior Vice President, Research Consultancy at MPG USA where he managed a team of researchers and oversaw proprietary consumer and media insights. Before this, he was Associate Director, Knowledge & Information at Carat North America. He holds an MBA in Marketing Management from Baruch College.
‘Peter's background and expertise with sophisticated research and strategic analysis will help us guide clients through today's challenging landscape of media options and consumer preferences,’ stated co-founder, President and CEO Steve Farella. ‘He adds solid research and analytic depth that will provide invaluable insight.’
New York-headquartered TargetCast tcm provides a portfolio of services to clients seeking effective media strategies, implementation and management.
US media agency TargetCast tcm has appointed former Millward Brown exec Peter Sedlarcik as Director of Insights and Analytics.