Barkley

April 1 2009

In the US, employee-owned marcoms agency Barkley has hired Jim Eschrich as Director of Research, to oversee all qualitative and quantitative research for its clients. Eschrich formerly served as Research Program Manager for merchandising at Hallmark’s worldwide headquarters in Kansas City. In his nine years with the company, he guided consumer research in everyday cards, new product and discovery and mass channel. Prior to this, Eschrich served as Research Analyst at Havas-owned ad agency, Arnold Worldwide. In his new role, he will report to Chris Dickey, SVP, Director of Insight and Impact. Commenting on the news, CEO and Chief Creative Officer Brian Brooker said: ‘Jim’s career and personal achievements speak for themselves. His perspective will be an essential part of Barkley’s consumer research practice.’ Founded in 1964, Barkley has offices in Kansas City, Pittsburgh and Philadelphia, with additional field offices across the nation. Web site: www.barkleyus.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails