Jeremy Griffiths - Director of Marketing Sciences for Europe
Jeremy has been with Maritz Research since 1998 and is Director of Marketing Sciences for Europe. He is involved in projects across all sectors and methodologies and brings this broad expertise to provide analytical and statistical consultancy to recommend the most appropriate methodology for all the company's research projects. He regularly presents Maritz "Points of View" webinars and speaks at marketing research conferences on a wide range of subjects. In 2008 and 2009 he and the team at Maritz successfully completed of the one of the largest pan-European segmentation studies for an international automotive client. The marketing science division at Maritz are regular platform speakers at the Advanced Research Techniques Forum where they have recently presented papers on cluster ensemble methods that significantly improve the definition of segment definition.
Jeremy's current articles: (3)
Market Segmentation: Best practices and keys to success - 1st April,'10
Market Segmentation: what to look for in your prospective partner agency - 25th August,'10
Non compensatory choices: ...or do as I say, not as I do
- 21st March,'11