Lida Walsh - Senior Consultant Brand and Marketing, Harris Interactive
Lida has over 20 years’ experience in brand and advertising research, and has developed extensive knowledge of brand positioning and strategy, brand and advertising tracking, communication pre-testing and brand communications development. One of her main responsibilities at Harris Interactive is consulting with clients to ensure that actionable insights are delivered across all sectors.
She joined
Harris
Interactive
following
a successful
career
with
GfK
and
brand
consultancy,
The
Decision
Shop,
where
she
specialised
in
consumer
brand
and
communications
research.
Before
focusing
on
a career
researching
brands
and
advertising,
she
worked
for
advertising
agencies
including
Bates,
Saatchi & Saatchi
and
D’Arcy,
where
she
specialised
in
brand
communication
planning
and
advertising
strategy
development.
Lida
has
an
impressive
list
of
blue-chip
clients
with
whom
she
has
worked
closely
on
various
brand
or
communication
studies.